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Esprit plots comeback on ritzy Asian high streets

After long restructuring, California casual fashion brand to reopen in Hong Kong

Esprit Holdings is offering a free tram ride on Aug 20 to commemorate its return to Hong Kong, where it has been listed for almost 30 years. (Photos by Kenji Kawase)

HONG KONG -- Esprit Holdings is returning to Hong Kong after years of restructuring, readying to open this week a new outlet on Russell Street, which was one of the priciest retail locations in the world prior to the pandemic.

The Hong Kong-listed clothing brand, which originated in California in 1968, went through over a decade of stagnation as it lost ground to rival retailers. Two years ago, it withdrew from Asia to downsize into a Europe-only retailer.

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