MUMBAI -- Walmart-backed Flipkart Group heavily outsold its rival Amazon by almost two to one as Indian consumers spent a record $8.3 billion online during the main festive retail season.
The online festive sale, which ran from mid-October until mid-November, recorded around 65% year-on-year growth in gross merchandise value -- total value of items -- from last year's $5 billion, according to a report by Redseer Consulting. Customer numbers rose 87% from last year's season to reach 88 million.
