ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Retail

Flipkart beats Amazon in India's record $8.3bn festive sales

Online bonanza brought to fore importance of small-town shoppers

Flipkart has a dominant position in Indian online commerce but competition is intensifying.   © Reuters

MUMBAI -- Walmart-backed Flipkart Group heavily outsold its rival Amazon by almost two to one as Indian consumers spent a record $8.3 billion online during the main festive retail season.

The online festive sale, which ran from mid-October until mid-November, recorded around 65% year-on-year growth in gross merchandise value -- total value of items -- from last year's $5 billion, according to a report by Redseer Consulting. Customer numbers rose 87% from last year's season to reach 88 million.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more