ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Retail

H&M back on Alibaba's Tmall after Xinjiang controversy

Swedish retailer yanked from Chinese shopping platform for rights-abuse comments

Chinese consumers and high-profile celebrities boycotted H&M and other international clothing brands after they refused to use Xinjiang-produced cotton in their garments. (Source photo by Getty Images) 

HONG KONG -- Swedish fashion retailer H&M has quietly returned to Alibaba's Tmall online sales platform, 16 months after the Chinese e-commerce group banned it over the brand raising concerns about human rights abuses in far-western Xinjiang province.

It was not clear when or why the ban was lifted although Chinese media first reported last week that the retailer's online shop had reopened on the popular platform. H&M and Alibaba both declined to comment on Tuesday.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more