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Indonesia convenience store Alfamart seeks 'new economy' growth

Plans include tech investment, digital bank tie-up, coworking spaces and coffee

Alfamart's core convenience store business has proved resilient during the pandemic, with 1,400 new outlets opened in 2020. (Photo by Erwida Maulia)

JAKARTA -- Major Indonesian convenience store chain Alfamart has prospered by meeting the daily needs of local consumers through its ubiquitous and well-stocked stores.

But now, as Southeast Asia's largest economy is increasingly transformed by technology, Alfamart operator Sumber Alfaria Trijaya is seeking to seize opportunities by tapping into "new economy" growth areas such as remote working and take-away coffee in hopes of enhancing its mainstay operations.

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