Indonesia's Bukalapak falls victim to Shopee-TikTok e-commerce war

Local players getting bought up or squeezed out of major online retail market

20250321N Bukalapak REU

Former unicorn Bukalapak is now in third place in market share among e-commerce players in Indonesia. © Reuters

TOMOYOSHI OSHIKIRI

JAKARTA -- As foreign-owned operators battle to reign supreme in Indonesia's cutthroat online retail market, one of the original local players, Bukalapak, has bowed out, deciding to no longer sell physical products and focus on utility bill payments.

"We have decided to gradually discontinue physical product sales on the Bukalapak platform," the company announced in early January as part of its long-term strategy aimed at ensuring sustainability and future relevance.

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