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Indonesia's small shops attract big interests amid digital wave

Mitsui & Co. and others push DX in country's largest retail segment

Warungs like this account for 60% to 70% of the retail market in Indonesia. (Photo by Koya Jibiki)

TOKYO/JAKARTA -- Big corporations are beginning to focus on Indonesia's small and midsize family-owned retail shops, known locally as "warung, as the digital transformation (DX) wave continues to rise in the country.

Warungs account for 60% to 70% of the Indonesian retail market and their earnings could grow significantly once DX takes hold. Warung-focused startups are already attracting funds from giant investors.

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