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Ito-Yokado expands grocery truck business across Japan

Big retailer answers COVID restrictions that are keeping people at home

Ito Yokado's grocery trucks allow consumers the opportunity to pick up and inspect perishables before deciding whether to buy. (Photo by Yoshiyuki Tamai)

TOKYO -- Japanese retailer Ito-Yokado will start a nationwide mobile supermarket business as early as 2022 as it responds to the pandemic and stay-at-home consumers, Nikkei has learned.

The big general merchandiser will base delivery trucks at around 100 stores across the country. The trucks are intended to alleviate a weakness of online stores, which cannot offer consumers the opportunity to pick up and inspect a product before buying it.

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