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Itochu rides digital wave with online bespoke shirts in Hong Kong

Japanese trading house ties up with Shenzhen startups to showcase new business

Digital measurements can be shared directly with clothes manufacturers for increased efficiency. (Photo courtesy of Itochu)

TOKYO -- Japanese trading house Itochu launched an online bespoke clothing brand last month in Hong Kong with Chinese startup Shenzhen Tozi Technolgy in an effort to digitize its supply chain amid the COVID-19 pandemic.

Itochu's new bespoke service Inishirt uses Tozi's size-measuring technology. Customers can buy a tailored shirt without visiting a store just by sending in two smartphone photos and choosing a design. A business shirt goes for 690 Hong Kong dollars ($89).

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