JD.com pledges $27bn to help tariff-hit Chinese exporters go local

Online retailer to buy and market products to domestic consumers

20250411N JD.com

JD.com will help sellers that export products from China draw more domestic customers. (Photo by Tomoko Wakasugi)

TOMOKO WAKASUGI

BEIJING -- JD.com will invest at least 200 billion yuan ($27 billion) over the next year to help Chinese exporters sell more goods domestically, the Chinese e-commerce giant said Friday, providing support amid the tariff escalation between China and the U.S.

The company will buy products from these businesses and set up a special area on its online marketplaces specifically for these items to draw more customer traffic. It has already begun recruiting prospective sellers.

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