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Japan apparel platform Zozo merges fine fashion with high tech

Company eyes new direction after departure of charismatic founder Maezawa

Zozo is using its measurement technology to analyze skin tone for users looking to purchase cosmetics.

TOKYO -- Despite an ongoing slump in the apparel sector, Zozo -- operator of clothing retail website Zozotown -- is doing well, with transaction value hitting a new high for the Japanese company.

President Kotaro Sawada, who took over from charismatic founder Yusaku Maezawa, is turning the company into a rock-solid fashion platform. Instead of leaning on charm and hype, he is looking to create a sound corporate culture based on employees who are passionate about clothing.

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