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Japan retailer Aeon tries on fast fashion in Vietnam with $6 T-shirts

New private brand is part of growth strategy in 'most important' overseas market

The My Closet fast-fashion brand debuted at an Aeon Mall in Ho Chi Minh City.

TOKYO/HANOI -- With a young population eager to shop, Vietnam has become the runway for Japanese retail group Aeon's answer to apparel brands like H&M and Uniqlo.

Aeon's My Closet private label recently debuted at Aeon Mall Binh Tan in Ho Chi Minh City, offering everyday clothing at up to half the price of competing brands.

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