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Japan retailer J. Front to start fashion subscription service

Department store to offer rentals of up to 3 items for around $100 a month

J. Front Retailing will offer a subscription-based fashion rental service, aiming for sales of 5.5 billion to 6 billion yen within five years. (Source photo by Kosaku Mimura) 

TOKYO -- Japanese department store operator J. Front Retailing will launch a new subscription-based rental fashion service as it tries to shift from its traditional inventory-heavy business model, Nikkei has learned.

The new service, the first by a major Japanese retailer, will allow customers to rent up to three high-end women's clothing items from foreign and domestic labels for a monthly fee of 11,000 yen ($103).

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