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Retail

Japan's 100-yen chains shrug off Amazon as shoppers pour in

Partnerships with supermarkets and other brick-and-mortar stores fuel growth

Daiso Sangyo, the leading 100-yen shop operator, plans to open 170 locations by March 2020. (Image courtesy of Daiso)

TOKYO -- Japan's 100-yen shops are stepping up store openings as they continue to gain ground among thrifty consumers, with supermarkets and drugstores seeking them out as tenants to draw customers, shifting the dynamic in the nation's retail landscape.

The top four players, which offer a wide range of goods from clothing and food to toiletries and stationery that sell for 100 yen (93 cents), are on track to surpass their convenience store rivals in terms of net store openings this fiscal year.

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