Japan's Aeon plans eightfold Vietnam big-store expansion by 2030

Prepared foods seen as key to attracting country's busy young people

20250505N Vietnam supermarket 1

Aeon's new Xuan Thuy store in Hanoi features a variety of prepared foods and a 450-seat dining area. (Photo by Yui Sato)

YUI SATO

TOKYO -- Aeon, Japan's largest retailer, plans to expand its network of big supermarkets and general merchandise stores in Vietnam eightfold by 2030, looking to a country with a large, younger population as a foundation for its overseas growth.

The company in January opened Aeon Xuan Thuy, a general merchandise store in an area of Hanoi with offices, schools and a new subway station. The first three of the building's four floors sell food as well as cosmetics, furniture and clothing. The store was recently packed with local customers even on a workday.

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