TOKYO/HO CHI MINH CITY -- Japanese retailer Aeon has opened a shopping center in the central Vietnamese city of Hue, gaining a footprint in an important growth area.
Aeon Mall Hue was packed with families on Sunday, the day after its full-scale opening. Customers flocked to Japanese houseware and apparel brand Muji, domestic cafe chain Phuc Long and other retailers that opened their first locations in Hue. Aeon's namesake supermarket inside the mall saw sushi and other fresh seafood fly off shelves.
