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Japan's Aeon to launch super app mobile payment in September

'Aeon Pay' will challenge Rakuten and Line all-in-one platforms

Aeon will consolidate its many apps into one as it aggressively markets its services in Japan's mobile financial services sector.

TOKYO -- Japanese retail giant Aeon will launch its mobile payment service Aeon Pay next month, as the brick-and-mortar operator challenges internet retailers such as Rakuten and Line, Nikkei has learned.

Aeon aims to make its mobile payment service a super app that any retailer can use, and plans to consolidate its online shopping businesses and prepaid cards under Aeon Pay.

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