Japan's Don Quijote on quest to fill retail void in Southeast Asia

Department stores call it quits as customers shift to discounts

20200925N Bangkok Don Quijote

Don Quijote's stores in Bangkok have been a hit with Thai shoppers looking for a taste of Japan. (Photo by Kosaku Mimura)

MARIMI KISHIMOTO, SHOHEI KONO and KENTO IGAMI, Nikkei staff writers

BANGKOK/TOKYO -- Across the street from a Isetan Thailand department store that recently shuttered after nearly three decades in business in Thailand's capital sits a Don Don Donki, the offshoot of Japanese discount giant Don Quijote.

Inside, the store is buzzing. Shoppers are greeted with the bouncy background music that also echoes through the widely popular shops in Japan, known for selling everything from fresh food to rugs and designer watches.

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