ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Japan's Don Quijote on quest to fill retail void in Southeast Asia

Department stores call it quits as customers shift to discounts

Don Quijote's stores in Bangkok have been a hit with Thai shoppers looking for a taste of Japan. (Photo by Kosaku Mimura)

BANGKOK/TOKYO -- Across the street from a Isetan Thailand department store that recently shuttered after nearly three decades in business in Thailand's capital sits a Don Don Donki, the offshoot of Japanese discount giant Don Quijote.

Inside, the store is buzzing. Shoppers are greeted with the bouncy background music that also echoes through the widely popular shops in Japan, known for selling everything from fresh food to rugs and designer watches.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more