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Japan's Nitori furniture chain opens low-price steakhouses

Big box retailer to apply its integrated production-to-sales model to dining

Nitori's customers in Tokyo and Kanagawa Prefecture can take a break from furniture shopping to dine on chicken-fried steak and other entrees. (Source photos by Makoto Okada and Shihoko Nakaoka) 

TOKYO -- Japanese retailer Nitori Holdings is getting into the restaurant business, where it will apply the same cost-cutting model it has honed in its furniture business to steakhouses.

The company, which plans to get into ranching to more affordably supply its restaurants, sees opportunities in the dining sector, which has been hit hard by the COVID-19 pandemic.

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