Japan's Workman to debut overseas with Taiwan store in 2027

Casual clothing chain to gauge interest of foreign tourists with Okinawa flagship

20230829N WorkMan

Workman plans to expand its domestic network for the #Workman Girl brand from about 40 stores at present to 400 locations in 10 years.(Photo courtesy of the company)

MOE SAITO, Nikkei staff writer

TOKYO -- Japanese apparel chain Workman will bring its women's clothing and outdoor gear to other parts of Asia, after opening a flagship store in Okinawa to survey popular styles among foreign tourists.

Workman plans to debut its first international store in Taiwan by 2027. The company, originally a purveyor of work gear, also will offer its products in mainland China, primarily through online platforms. It aims to generate about 10% of sales outside Japan in 2030.

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