ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Retail

Japan's top retailer Aeon imports tech lessons learned in China

World's biggest market offers testing ground for cutting-edge sales tactics

Self-checkout kiosks at Aeon supermarkets in China let customers pay with just a facial scan and a code.

TOKYO -- The livestreaming event hawking model trains was a hit. An employee at Japanese hobby shop chain Popondetta showed off a variety of items for the camera to delighted comments from viewers, and orders flowed in.

Early this month, Aeon Mall -- a subsidiary of Aeon, Japan's largest retailer -- opened a livestreaming space for tenants at its Makuhari New City location near Tokyo.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more