Japan's top retailer Aeon imports tech lessons learned in China

World's biggest market offers testing ground for cutting-edge sales tactics

20210224N china facial recognition checkout (SMALL PIC)

Self-checkout kiosks at Aeon supermarkets in China let customers pay with just a facial scan and a code.

KEIICHI FURUKAWA, Nikkei staff writer

TOKYO -- The livestreaming event hawking model trains was a hit. An employee at Japanese hobby shop chain Popondetta showed off a variety of items for the camera to delighted comments from viewers, and orders flowed in.

Early this month, Aeon Mall -- a subsidiary of Aeon, Japan's largest retailer -- opened a livestreaming space for tenants at its Makuhari New City location near Tokyo.

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