Japan secondhand stores speed up U.S. and Asia expansion

Geo, Bookoff aim to capitalize on their experience of accurate pricing

20241201 Geo Main photo_SXM2024073100011858

Geo Holdings aims to have more stores in untapped U.S. markets such as Texas. 

KIKO INAFUKU, Nikkei staff writer

TOKYO -- Japanese sellers of secondhand goods are set to accelerate their expansion abroad, tapping a market projected to quadruple globally in the next decade, as companies including Geo Holdings and Bookoff Group rely on their precision in assessing the value and pricing for such products.

Geo Holdings looks to more than double the number of its 2nd Street brand of secondhand clothing stores in the U.S. to 100 by 2028. The company entered the American market in 2018 and operated 43 shops there as of the end of November.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.