Japan upscale retailer Seijo Ishii heads to Singapore for pop-up debut

Supermarket operator to test products and bolster brand in first overseas foray

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Seijo Ishii will test the global waters with a two-week pop-up shop in Singapore. (Rendering courtesy of Seijo Ishii)

SHOTARO MORI, Nikkei staff writer

TOKYO -- A household name in Japan for upscale groceries, Seijo Ishii is taking its first step toward going global with a planned two-week pop-up shop in the heart of Singapore.

The new location will operate from 10 a.m. to 9 p.m. from Nov. 4 to Nov. 17 at the Isetan Scotts department store under plans announced this month. It will mark the Yokohama-based supermarket operator's first store outside Japan.

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