TOKYO -- The operator of Japanese discount store chain Don Quijote, Pan Pacific International Holdings, is developing a new retail format in the U.S. to attract a larger share of local consumers, shifting from its current supermarket businesses in that country.
Marukai, one of PPIH's supermarket businesses in the U.S., "is essentially a Japanese supermarket, so the market is limited," said CEO Koji Ohara on Wednesday. "To expand in the prominent U.S. market, [PPIH will] develop a new store model that targets U.S. shoppers."
