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Japanese discount retailer to take on US with 'Don Quijote-ism'

Operator of 'jungle' stores aims to boost number of outlets to 100

Shoppers walk at the Mega Don Quijote store in Tokyo's Shibuya district. (Photo by Ken Kobayashi)

TOKYO -- The operator of Japanese discount store chain Don Quijote, Pan Pacific International Holdings, is developing a new retail format in the U.S. to attract a larger share of local consumers, shifting from its current supermarket businesses in that country.

Marukai, one of PPIH's supermarket businesses in the U.S., "is essentially a Japanese supermarket, so the market is limited," said CEO Koji Ohara on Wednesday. "To expand in the prominent U.S. market, [PPIH will] develop a new store model that targets U.S. shoppers."

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