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Lawson to offer Muji brand goods at all Japan stores

Convenience store chain hopes popular 'no-brand' brand pulls in customers

Lawson and Ryohin Keikaku have been working together since June 2020, with Muji items available at 110 Lawson stores in the Tokyo region.

TOKYO -- Lawson will begin offering Muji brand products at its 14,000 stores across Japan, as the Japanese convenience store chain aims to boost customer traffic with the popular 'no-brand brand' lifestyle goods, Nikkei has learned.

Lawson plans to replace 3,500 items with those of Muji, or about 5% of the merchandise on offer at the convenience store chain.

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