Lawson to offer Muji brand goods at all Japan stores

TOKYO -- Lawson will begin offering Muji brand products at its 14,000 stores across Japan, as the Japanese convenience store chain aims to boost customer traffic with the popular 'no-brand brand' lifestyle goods, Nikkei has learned.

Lawson plans to replace 3,500 items with those of Muji, or about 5% of the merchandise on offer at the convenience store chain.