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Look don't buy: Japan reinvents the department store

Marui Group transforms its business model to focus on delivering experiences

For decades now, department store operator Marui has succeeded by catering to new generations of the hip, young and fashionable. (Photo by Kohei Fujimura)
KOHEI FUJIMURA, Nikkei staff writer | Japan

TOKYO -- One of Japan's big department store operators is reinventing its business model by converting prime real estate in its stores into showrooms where customers look but don't buy.

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