Malaysia's top electronics chain pivots to online growth strategy

KUALA LUMPUR -- Malaysia's largest electronics chain, Senheng New Retail, plans to stop opening new brick-and-mortar stores from 2026, according to its founder, instead turning to tech to drive its expansion in the face of growing online competition.

The Kuala Lumpur-listed company, which was one of the first in the country to adopt the chain store model, will sharpen its focus on a cross-channel business approach, 24-hour delivery and loyalty programs to draw in shoppers to its stores and app, Executive Chairman Lim Kim Heng told Nikkei Asia.