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Malaysian retailer Mr DIY fuels growth with cheap, diverse offerings

Balancing online sales and physical store traffic key to expansion

Mr DIY Plus stores feature 20,000 products. (Photo by Takashi Nakano)

SINGAPORE -- Malaysian home-improvement chain Mr DIY is driving rapid business expansion with low prices and a diversity of operations anchored by its core business.

A typical store offers an extensive lineup of products from toys to goods for the elderly to pet-care items, Alex Goh, head of marketing at Mr DIY Group said at the megastore's June opening in downtown Kuala Lumpur.

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