Miniso doubles down on China supermarket chain as U.S. tariff risk grows

Retailer's CEO leads shake-up of struggling Yonghui Superstores

20250407N Yonghui

A Yonghui supermarket in China's Guangzhou. (Photo by Itsuro Fujino)

ITSURO FUJINO

GUANGZHOU -- Chinese retail group Miniso has moved to turn around underperforming supermarket chain Yonghui Superstores, aiming to shore up its business in China as U.S. tariffs threaten overseas expansion plans.

Miniso, known for selling products including Disney and Hello Kitty merchandise, holds a roughly 30% stake in Yonghui. Yonghui is one of China's leading supermarket operators, with roughly 700 stores nationwide, but it has suffered net losses for the past several years.

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