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Muji bets on food to navigate through prolonged COVID impact

Japanese lifestyle brand to allot 30% of floor space for veggies, bread and more

Ryohin Keikaku hopes that increasing food in its Muji stores will bring in customers more often and lead them to also buy more apparel and other products. (Source photos by Manami Yamada) 

TOKYO -- Muji operator Ryohin Keikaku plans to increase its lineup of food items, using 30% of sales space in its new stores opening this summer and onward to cater to increased demand amid the prolonged impact of COVID-19, Nikkei has learned.

The Japanese lifestyle brand plans to bake bread inside its stores, sell bento boxes of the day and stock locally sourced vegetables and fruits. It would also start selling new items of frozen food and drinks.

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