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Muji features Xinjiang cotton as Chinese netizens lash its rivals

Japanese clothing retailer's move comes amid calls to boycott foreign brands

The "new products" section of Muji's China website, as seen on March 25, featured the "Xinjiang Cotton" shirt collection. China is an important market for the Japanese retailer. (Photo by Yuki Kohara) 

SHANGHAI/TOKYO -- Japanese fashion retailer Muji is continuing to carry products made with Xinjiang cotton, separating itself from other foreign brands that are avoiding the cotton and are facing boycott calls by Chinese social media users.

Ryohin Keikaku, the company that operates Muji, has "conducted due diligence on companies in Xinjiang that are indirectly involved in the supply chain" on top of the usual monitoring practices for its direct suppliers, a spokesperson told Nikkei Asia in a statement on Thursday.

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