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New York's Showfields will bring 'immersive' retail experience to Japan

Arrival of crossover pioneer aims to advance online-offline integration

The primary purpose of Showfields shops is to convey retailers' brand visions to consumers.

TOKYO -- Showfields, a New York-based department store that calls itself "the most interesting store in the world," will soon set up shop in Japan, bringing a crosssover retail concept that blends online and brick-and-mortar experiences.

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