Nitori speeds up store openings in Asia amid China's weak economy

Japanese furniture seller will open in India, after Philippines and Indonesia expansion

20241007 Nitori in Thailand

Nitori's first store in Thailand opened in August 2023. The company is accelerating its store openings in Southeast Asia and India. (Photo by Kosuke Inoue)

TAMAYO MUTO, Nikkei staff writer

TOKYO -- Japanese furniture retailer Nitori Holdings, by the end of March, will more than double the number of its stores in Southeast Asia and India as it scrambles to dodge the prolonged consumption slump in China.

"The consumption slump [in China] has only just begun and will continue for a while," Masanori Takeda, Nitori's vice president in charge of overseas sales, told Nikkei Asia, revealing concerns about the slowing Chinese economy. "Customers are [generally] tending to hold off on purchasing furniture and durable consumer goods."

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