No e-deliveries: Japan's Workman opts for in-store pickup only

Apparel chain targets fulfillment costs while supporting brick-and-mortar network

Although many Workman locations are in suburbs, the company plans to double its count of urban shops to 100 over the next decade. (Photo by Yutaro Tahara)

MIHO TANKAI, Nikkei staff writers

April 27, 2022 05:47 JST

TOKYO -- Japanese clothing vendor Workman will do away with the delivery option for online shopping, bucking the retail trend toward quick shipping and betting that e-commerce customers will come to stores to pick up their orders.

The rare move, which will take effect by the end of March 2027, will slash costs drastically by eliminating the labor needed to pack and ship products. Customers also may snag more items at outlets while retrieving their purchases, Workman reckons.