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Nojima offers free delivery to seniors who give up driving

Electronics retailer launches initiative as aging drivers cause more accidents

An elderly man walks on the streets of Tokyo. Outside big cities, seniors sometimes have no choice but to drive. (Photo by Nozomu Ogawa)

TOKYO -- Appliance retailer Nojima will start offering free delivery to senior customers who have given up their driver's license, as Japan grapples with a surge in accidents attributed to older drivers.

TVs and other large appliances are difficult to move without a car. The company hopes that its new program will make it easier for the elderly to shop while also making Japanese roads safer.

Starting Saturday, Nojima will waive the 1,080 yen ($10) delivery fee for customers aged 65 and above on any purchase of at least 5,000 yen. The customers will need to provide documentation that shows they have surrendered their license.

Installation fees for air conditioning units and washing machines will also be halved, as will service fees to have new mobile phones set up at Nojima stores.

Drivers 75 and older caused 460 fatal accidents in Japan in 2018, according to the police. Despite a growing push for seniors to stay off the roads, many who live outside big cities have no choice but to keep driving even as their cognitive skills decline.

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