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Nojima to adopt dynamic pricing at all stores

Digital tags will help electronics retailer chase market shifts in real time

A Nojima store in Yokohama: digital tags allow retailers to adjust prices frequently with minimal effort.

TOKYO -- Electronics retailer Nojima is introducing dynamic pricing at its 182 stores across Japan, tracking real-time shifts in the market and at rival stores to offer customers more competitive rates.

Nojima began installing remote-controlled digital price tags at its stores in 2017. Every item on its shelves, excluding iTunes cards and other prepaid cards, will have these tags by the end of the fall -- a first for a big retailer in Japan.

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