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North Face owner quits Hong Kong for Shanghai and Singapore

US apparel company chases Chinese consumers in shift to mainland

HONG KONG -- The U.S. company behind the clothing label The North Face has decided to relocate the nerve center of its Asia-Pacific operations away from Hong Kong in favor of Shanghai and Singapore.

VF Corp. will move the head offices overseeing regional brand operation to Shanghai. Singapore will serve as the Asian supply chain hub. The transfer starts in April, with completion expected in 12 to 18 months.

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