Olympic delay trips up Asics' race against Nike

Athletic-shoe maker postpones launch of latest running shoe

20200423N Asics 2

Asics had hoped to make great strides against Nike in 2020, only to see its plans upended by the pandemic. (Photo by Mariko Saito)

MARIKO SAITO, Nikkei staff writer

OSAKA -- Asics had anticipated a banner year in the run-up to what would have been this summer's Olympic Games in Tokyo, planning to release its first carbon-plated shoe in Japan on April 17 in a direct challenge to its chief competitor, Nike.

But like a torn Achilles tendon, the coronavirus outbreak put a halt to those plans -- forcing the company's stores to shut and the games to be postponed. Yet some investors are betting on a dramatic comeback by the time the Olympics are held in 2021.

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