PARIS -- Shein and similar Asian retailers are facing a penalty of up to 10 euros ($11) for each item they sell in France by 2030 and a limit on advertising in the country, after lawmakers agreed on a so-called fast-fashion bill on Thursday.
The Singapore-based but China-founded retailer was named in the legislation's text, which aims to impose 5 euros on each item at first but doubling the penalty by the end of the decade, within a limit of 50% of the sale price of each piece.
