Outlet shopping catches Asia's fancy, specialty malls bloom

Sales in China tipped to rise 25% annually, overtaking online growth

SINGAPORE (Nikkei Markets) -- Online retailers are the rising stars in many parts of developing Asia, but a little corner of the brick and mortar world is also showing strength in the battle for the consumer dollar.

Despite a relatively late start in the region, outlet malls are drawing shoppers with stores selling cheaper versions of branded goods as well as an ever-widening range of services. Such malls are typically located far from the city-center to avoid cannibalizing sales at full-priced boutiques.

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