ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Pandemic turns Vietnam's condos into flourishing marketplaces

Social media connects buyers to trusted merchants inside their own community

Instead of braving the outside world, more Vietnamese consumers are buying food and other necessities from neighbors via social media. (Photo by Tomoya Onishi)

HANOI -- Every morning after waking up, Hanoi resident Lan checks the Zalo messaging app for what other residents in her roughly 300-unit condominium are selling that day.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more