Reliance targets Mumbai's wealthy with new shopping mall

Next to glitzy Cartier, Gucci, Rolex and Balenciaga, Muji hopes to stand out

Cartier occupies a prime location, just to the right as shoppers make their way through the main entrance. Gucci, Rolex and Louis Vuitton are not many doors down. (Photo courtesy of Reliance Industries)

RYOSUKE HANADA, Nikkei staff writer

December 3, 2023 13:37 JST

MUMBAI -- Reliance Industries, one of India's major conglomerates, is on its way to establishing retail as its second business pillar, with its latest leap in that direction being the opening of a shopping mall that caters to the ultrawealthy in a nation that is far down the global scale of per capita gross domestic product.

All the glitz and glamour of the mall's bespoke jewelry boutiques and ultra-luxe luggage labels might also be just the opportunity that Muji, a minimalist chain from Japan, has been searching for to strike it big in India.