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Seven-Eleven parent to triple female executives to 30% by 2025

Japan's top convenience store chain seeks to adapt to changing customer base

Women make up 42% of customers at Seven-Eleven Japan, the country's biggest convenience store chain. (Photo by Keiichiro Sato)

TOKYO -- Japan's Seven & i Holdings and five of its subsidiaries, including convenience store chain Seven-Eleven Japan, aim to raise the share of women in executive posts to 30% from the current 10% or so by fiscal 2025 as the group's female customer base grows.

Women made up 42% of customers in the group's core convenience store business in 2019, up from 35% in 2003, and they appear to be driving the recent trend toward bulk purchasing, which has surged amid the coronavirus pandemic. The group hopes that putting more women in high-level posts will encourage development of products and store layouts for this demographic.

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