
TOKYO -- Japan's Seven & i Holdings and five of its subsidiaries, including convenience store chain Seven-Eleven Japan, aim to raise the share of women in executive posts to 30% from the current 10% or so by fiscal 2025 as the group's female customer base grows.
Women made up 42% of customers in the group's core convenience store business in 2019, up from 35% in 2003, and they appear to be driving the recent trend toward bulk purchasing, which has surged amid the coronavirus pandemic. The group hopes that putting more women in high-level posts will encourage development of products and store layouts for this demographic.