Increase in ad spend leads to backlash and satirical counter-ads in France
Shein's ads in France have been countered by satirical ads pointing to its poor-quality clothes that are not made to last, and mocked its "fashion is a right" slogan by replacing the word "fashion" with "human rights and the environment." (Screenshots from social media pages of France Nature Environnement and Le Relais Est)
PARIS -- "Fashion is a right, not a privilege," Shein says in its new advertisement in France, as the fast-fashion online retailer ramps up a public relations campaign in Europe, where it has shifted its focus after the U.S. clamped down on small parcels.
The Singapore-headquartered Chinese retailer is firefighting on many fronts.
