FRANKFURT, Germany -- The European Consumer Organisation (BEUC) on Thursday filed a complaint against Shein to the European Commission, alleging that the ultrafast-fashion retailer uses "deceptive techniques" to manipulate consumers into overspending and fuels environmental problems.
The BEUC and many of its members accused the Singapore-headquartered Chinese online retailer of bombarding users with infinitely scrolling content and pressuring them with "low-stock" messages, to push them into buying more, it said in a news release.
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