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Singapore shoppers resist Amazon push as Alibaba leaps ahead

US online retailer launches its first Southeast Asian store in October

On the waterfront in Singapore's central business district: Amazon faces established e-commerce players in its bid to crack the Southeast Asian market.   © Reuters

TOKYO -- Amazon continues to trail its China-backed rivals in Southeast Asia despite the launch earlier this month of its first online store in Singapore.

More than two years after Amazon entered the region by making its members-only Prime service available to Singapore residents, the U.S. e-commerce leader ranks a distant 12th behind more established rivals, including Alibaba-owned Lazada, Qoo10 and Shopee, when it comes to unique visits to its shopping platform.

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