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Singapore shoppers resist Amazon push as Alibaba leaps ahead

US online retailer launches its first Southeast Asian store in October

On the waterfront in Singapore's central business district: Amazon faces established e-commerce players in its bid to crack the Southeast Asian market.   © Reuters
AKANE OKUTSU and RURIKA IMAHASHI, Nikkei Staff Writers | Singapore

TOKYO -- Amazon continues to trail its China-backed rivals in Southeast Asia despite the launch earlier this month of its first online store in Singapore.

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