ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Retail

South Korea's Coupang faces consumer wrath over warehouse fire

E-commerce giant's latest problem so far fails to derail investor interest

South Koreans are venting their anger at local e-commerce giant Coupang after a logistics center warehouse blaze left a firefighter dead. (Source photos by Yonhap/Kyodo and EPA/Jiji)

SEOUL -- South Korean e-commerce giant Coupang is facing a potential consumer boycott after a logistics center warehouse blaze left a firefighter dead, the latest in a series of unflattering incidents for a company that wants to make itself indispensable to shoppers.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more