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Retail

South Korea's E-Mart ends foray into discount stores

Retailer applies low-price strategy to reinvigorate mainstay hypermarkets

E-Mart will focus on luring customers back to its signature big-box stores, like this location in Seoul's Yongsan District. (Photo by Kotaro Hosokawa)

SEOUL -- South Korea's E-Mart will close a discount store chain inspired by Japan's chaotic Don Quijote shops as it focuses on shoring up a big-box retail business battered by e-commerce.

The Pierrot Shopping chain, which debuted in 2018, struggled to gain name recognition among consumers, and rising rents in urban centers weighed on its profits. E-Mart shut the store in Seoul's Myeongdong shopping district, and the remaining six locations will follow within the year.

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