ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

South Korea's E-Mart ends foray into discount stores

Retailer applies low-price strategy to reinvigorate mainstay hypermarkets

E-Mart will focus on luring customers back to its signature big-box stores, like this location in Seoul's Yongsan District. (Photo by Kotaro Hosokawa)

SEOUL -- South Korea's E-Mart will close a discount store chain inspired by Japan's chaotic Don Quijote shops as it focuses on shoring up a big-box retail business battered by e-commerce.

The Pierrot Shopping chain, which debuted in 2018, struggled to gain name recognition among consumers, and rising rents in urban centers weighed on its profits. E-Mart shut the store in Seoul's Myeongdong shopping district, and the remaining six locations will follow within the year.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more