ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

South Korean retailers bank on megamalls to battle online giants

Department store chains look to woo customers with restaurants and waterfalls

Lotte Department Store's branch in Dongtan features over 100 restaurants in the lower floors. (Photo by Kotaro Hosokawa)

SEOUL -- South Korea's three biggest department store operators have recently opened massive new shopping complexes, complete with indoor parks and scores of restaurants, in a last-ditch bid to win back customers from online retailers.

Shinsegae opened its newest location, the Shinsegae Art & Science, in the city of Daejeon on Friday. At the cost of 650 billion won ($555 million), it is the first mega development for the company in five years.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more