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Retail

South Korean shopping malls chase growth in Vietnam

E-Mart and Lotte Shopping compete with Japanese and local giants

The Lotte Center in Hanoi is one of the South Korean company's most prominent locations in Vietnam. 
KIM JAEWON, Nikkei staff writer | Vietnam

SEOUL/HO CHI MINH CITY -- Korean pop songs played over the speakers as young office workers browsed snacks and stationery at the GS25 convenience store in the Da Kao district of Ho Chi Minh City. The spicy ramen and sweet cookies lining the shelves were the same as they would find in Seoul.

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