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Suning stumbles as brick-and-mortar expansion backfires

China's retail giant finds little synergies with robust online sales

An employee of Suning piles up reusable boxes to be delivered at a logistics center in Nanjing, Jiangsu province.   © Reuters

SHANGHAI -- One of China's biggest retailers, Suning.com, had long staked its success through the pursuit of scale, with the group expanding into supermarkets and convenience stores, and by forming a partnership with the country's leading e-commerce company, Alibaba Group Holding.

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